“We are no longer a square photo sharing app. According to research, the main reason why people use Instagram is entertainment. We have to accept this, which means we need to change,” – said Adam Mosseri, the head of the platform. And it’s hard not to agree with him, because we really see how quickly and rapidly Insta is changing. More and more functions and formats have appeared on the web, and landscapes, portraits and photos of food are no longer as relevant as before.
In 2022, much attention is paid to video formats, Reels, IGTV and Stories are at the peak of popularity. Many bloggers and entrepreneurs who are engaged in attracting an audience are wondering which tool works more effectively and what is the best to use for promotion.
In this article we will analyze what advantages and disadvantages each format has and how to use them effectively.
What are Stories?
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If you are an active user of a social network, then you have an idea of what it is. This format appeared online in 2016 and has become one of the main marketing tools of our time. You can post photos, videos, collages and even GIF animations in Stories. They will be displayed to your subscribers at the top of the screen. Content that the user has not yet viewed is indicated by a red circle around the avatar in the feed. Stories are saved for 24 hours, but if you want to save some of them and make them available on a permanent basis, you can add content to the highlights section. Among other things, this format can be used to notify readers about the release of a new post.
People love this format and view them more than publications. Stories are attractive because they will take less time to learn new information. So, this way you will be able to keep the attention of existing viewers and attract new subscribers;
This is a good way to be creative and show your uniqueness by using stickers, filters and masks. And conducting surveys and tests will involve followers;
Subs can use reactions, comment, leave messages and put likes directly from Stories;
This format is great for promoting business or expert content, because you can post links by clicking on which the user will be able to purchase a product or service;
The same story can be watched several times until a day has passed. This creates additional engagement.
Compared to Reels, stories are not shown to other users besides your viewers, if you focus only on this format, you will most likely have to bring traffic from other platforms or buy Instagram followers cheap;
If the user does not watch the story within 24 hours, then he will not have such an opportunity anymore;
Blog authors have to work on content more often in order to publish new photos, videos or GIFs every day;
The data about who viewed the story also disappears after a day, which means that you will not be able to analyze whether your target audience has viewed the content.
What is Reels?
Short videos are a trend of the last few years. This format became especially popular after the appearance of TikTok, which quickly took a leading position in the ranking of the most visited sites this year. The developers of insta realized that such a format could bring them more active users who are fans of short clips. For this reason, Reels appeared. You can create videos, mount several clips together, apply special effects, add text, stickers and sounds. You can choose from the suggested music, add your own or leave the original sound. Reels are published in the feed or in stories, and if the account is not private, then not only subs, but also other users will watch the video. Therefore, there is a chance not to buy Instagram followers, but to get them by promoting Reels to the top on requests.
Algorithms promote videos that follow current trends and do not violate community rules, even if you have a relatively new account;
You can increase the number of likes and views at any time;
With the help of interesting clips, you can give unobtrusive advertising of your product.
Reels will help you promote your account if they are viewed not only by your viewers.
Such videos cannot be promoted using targeting, which means that you will have to use unofficial methods of promotion;
Adding licensed music to clips is not available for business account;
It will take a lot of time and effort to create fascinating and engaging Reels.
Now you know the pros and cons of each of these formats. To understand which content is more relevant for account promotion, experiment with Reels and Stories. Constantly work on improving the quality of publications and surprise viewers with new content. Good luck!
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